Privacy policy
This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from www.styleadda.in (the “Site”).
## PERSONAL INFORMATION WE COLLECT
### Device Information
When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we gather information about the individual web pages or products you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. This automatically collected information is referred to as “Device Information”.
We collect Device Information using the following technologies:
- **Cookies:** Data files placed on your device or computer often including an anonymous unique identifier. For more details about cookies and how to disable them, visit All About Cookies.
- **Log Files:** Track actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- **Web Beacons, Tags, and Pixels:** Electronic files used to record information about how you browse the Site.
### Order Information
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (excluding credit card numbers as we do not store them), email address, and phone number. This is referred to as “Order Information”.
### Personal Information
When we mention “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.
## HOW DO WE USE YOUR PERSONAL INFORMATION?
By using the Site and/or making a purchase, you consent to the use of your personal information as described below.
### Order Information
We use the Order Information to:
- Fulfill orders placed through the Site (including processing payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
- Communicate with you.
- Screen orders for potential risk or fraud.
- Provide you with information or advertising related to our products or services.
### Device Information
We use the Device Information to help us:
- Screen for potential risk and fraud (especially your IP address).
- Improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
## SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information as described above. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here.
- We use Shiprocket for product delivery.
- We use Google Analytics to understand how our customers use the Site. You can read more about how Google uses your Personal Information here. You can also opt out of Google Analytics here.
Additionally, we may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information, or to protect our rights.
## BEHAVIOURAL ADVERTISING
We use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (NAI) educational page.
You can opt out of targeted advertising using the links below:
- Bing
You can also opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out porta.
## DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we detect a Do Not Track signal from your browser.
## DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
## CHANGES
We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.
If you have questions or need more information about our privacy practices, please contact us.